KMK: Caribou Coffee

Caribou Coffee is another chain of coffee houses in an already crowded market. So what, pray tell, sets Caribou Coffee apart from the rest of the competition?

Well, for starters, Caribou is committed to bringing 50% of its coffee bean suppliers into the rainforest alliance by next year. They also buy fair trade and organic certified coffee. Now isn’t that a happy thought to have on your mind when your sipping a cup of coffee?

On a lighter side Caribou also has tons of swag to promote their social responsibility. If you need a Caribou key chain, mug, grinders, t-shirts, sweat shirts, or any of the other hundreds of products then you’re in definite luck. Caribou has it all there just waiting for you. See, they are so socially responsiblie that they even lock away the smokers in their own private smoking paradise. Aw, how friendly is that!

They also have a few catchy slogans.

Even better than all that, Caribou Coffee, has free internet service. Now if that doesn’t beat all the hoops Starbucks and Coffee Bean make you jump through just to get online, then I don’t know what does.