KMK: Korean Skincare Brands Support Sustainable Beauty Movement

How Korean Skincare Brands Are Supporting The Sustainable Beauty Movement South Korea’s beauty movement continues to thrive, with the country’s skincare and cosmetics industry projected to be valued at $379 billion over the next four years. As skincare and makeup enthusiasts all over the world are gravitating more and more towards K-beauty items and techniques, several companies are […]

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KMK: How South Korean Men Are Changing Male Beauty Ideals

In the US, we’ve traditionally had very masculine ideas of male beauty. The most attractive males are rugged, fit, and simply ooze testosterone. However, in recent years, Asian beauty ideals, and South Koreans in particular, have started to come onto the scene to change that. With the rising popularity of K-Pop in America, the South Korean standard […]

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KMK: What Koreans Will Think Of You Based On Your Blood Type

In spite of the lack of scientific evidence, almost 60% of Koreans firmly believe that your blood type will determine your personality. It isn’t uncommon to ask about each other’s blood type when you meet new people, and then make assumptions about personality traits based on the answer. Dating sites, and even job interviews, will require your […]

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KMK: Got Allergies? Here’s How To Cope When You’re in South Korea

Got Allergies? Here’s How To Cope When You’re In South Korea South Korea is one of Asia’s most visited countries owing to its history and heritage, music and entertainment, and magnificent natural landscapes. However, if you are susceptible to allergies, take note. Studies reveal that there is an increasing prevalence of allergic diseases and asthma in the country. […]

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